Organic Development and Bishop Fleming are running a joint Digital Marketing Seminar on Tuesday 24th November 2009 from 9am until midday. The Seminar will include advice and ideas on how to plan and manage your internet marketing strategy, how to measure the performance of your strategy and how this fits into your wider business plan.
The seminar will take place at the Jurys in, Western Way, Exeter: Suite 2, Jurys Inn, Western Way, Exeter,EX1 2DB
To reserve your free place at this event, e-mail
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before 13th November stating your name, the name of your organisation and your contact details.
Alternatively, for further information, please contact James or Kate on 0845 8697654. In the event that the seminar becomes oversubscribed, spaces will be issued on a first-come, first served basis, so please respond promptly to avoid disappointment.
Speakers
| James Moffat, Digital Marketing Manager organic-development.com |
Ewan McClymont Head of Grant Services Bishop Fleming |
9.00 - 9.30 Arrival and refreshments
Presentation 1: 9.30 - 10.15 Planning and Managing your Internet Marketing Strategy
* Current trends in digital marketing
* Planning, organising, budgeting and resourcing your strategy
* How to use your website
* Search, social networking, mobile and other important channels
* A strategy for success: the action plan
Presentation 2: 10.15 - 11.00 Measuring Return on Investment from Internet Marketing
* What to measure and monitor
* How to measure performance and return
* How to use this information to improve performance
* Tools for measuring performance and ROI and how to implement
11.00 - 11.15 Break for refreshments
Presentation 3: 11.15 - 11.45 Business Planning
* Why have a business plan?
* What are the key components of a business plan?
* How to structure & build your business plan
* How to make your business plan work for you
* The action plan
* Sources of funding / grants to support your business plan
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