Blog | Example of work: NHS Our Health

Post By: on Thursday, 08 December 2011

Organic Development was initially commissioned to conceive, plan and build a very large social data project empowering the public to make informed decisions about their own care by providing resources, information on service providers, peer review and quantitative analysis of service performance.

After developing the initial prototype we were commissioned to undertake the branding and creative design of the project as well.

The eventual brand was positioned close enough to the NHS brand to have the authority, but deliberately less clinical and more human.

The brand represents the collaborative nature of Our Health, which allows service users, carers and care professionals to come together to design and deliver transparent health services.

The platform prototype is currently covering Dementia and Stroke in the South West Region and is due to spread to cover the entire South of England by March 2012.

NHS-our-health-logo-concepts

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