NOTE: This post is part of our “The 10 Best iPad Applications for News” series. Do check back and view the latest reviews.
The Financial Times seem to be leading the pack in terms of downloads so far, with MobileMarketing reporting that the newspaper group’s iPad app has been downloaded 130,000 times in its first two weeks. Their marketing strategy is interesting: thanks to sponsorship from Swiss watchmaker Hublot , the app is free until the end of July, by which time, FT purports, users would have had enough of a sample dabble around to realize the investment in paying for unlimited, instant access on the tablet, (current subscribers will continue to get content). There is a lovely familiarity in using the app, with the recognisable FT branding and style, page design and layout.