Every day I find the label of ‘digital’ agency more and more frustrating. I don’t blame anybody else – it’s our own fault
- we call ourselves‘digital marketers!’
At Organic Development, we talk to customers about doing ‘search marketing’, ‘social media’ and ‘digital marketing’ but perhaps we are doing our clients a disservice in this.
As far as I can see, the only REAL difference between digital channels and traditional channels is that digital channels tend to be more efficient, more measurable and have a growing audience in direct contradiction to the trends in the majority of traditional channels.
Jon Wise
13. May, 2011 | #