Articles tagged with: search marketing

From around March 2009 Google started to openly use the load time of pages to influence search engine results, and even encourage users to do so. The March 2010 increased the importance of speed Even at an reported 1% influence on page ranking it has had a drastic result on the web.

At Organic Development, we talk to customers about doing ‘search marketing’, ‘social media’ and ‘digital marketing’ but perhaps we are doing our clients a disservice in this.

As far as I can see, the only REAL difference between digital channels and traditional channels is that digital channels tend to be more efficient, more measurable and have a growing audience in direct contradiction to the trends in the majority of traditional channels.