One question we are asked all the time is what tools people should be using to manage their social networks and communications. We have experimented with many and often recommend different tools to different client depending on their needs – but there is one tool that for us is heads and shoulders above the competition - its the one we use ourselves: Hootsuite.
For the average user or organisation actively embarking on a program of social media engagement I don’t think these is a more comprehensive and intuitive tool on the market.
Here are 10 of the reasons why we recommend Hootsuite as the best Social Media management tool on the market:
1. Scheduled Tweets: Hootsuite was the originator of the scheduled tweet function - and remains the best to this day - making it the perfect option for those who wish to keep publishing content whilst taking an extended coffee break!
2. Hootsuite University: Not content with providing you with a sublime dashboard experience, experts from the Hootsuite team also teach an exclusive series of masterclasses for users who wish to take their social media skills to the next level.
3. Extensive and informative analytics: It’s all well and good broadcasting information, but wouldn’t it be great to know how many people are reading it as well? Hootsuite analytics provide an extensive report of your audience. Hootsuite also added the ability to tag your links with Google Analytics codes so that those clicks can be integrated into your Google Analytics reporting. Brilliant.
4. Ping.fm integration: Paste your Ping.fm API key into your Hootsuite account and that’s it. Now you can update over 40 different social networking accounts at once!
5. Multiple Account Management: Hootsuite allows not only the ability to manage several different social network accounts but also allows other users – with your permission - to have access to them too. This makes co-working and collaboration a much more ordered and coordinated experience, with minimum effort.
6. Mobile Apps: HootSuite has a host of applications and plugins to complement its Web dashboard. Whether you use an iPhone, an Android or a Blackberry, using the Hootsuite apps means that wherever you are you will always have your finger on the social pulse!
7. Custom columns for everything: The column layout of Hootsuite is extremely flexible and allows you to track all sorts of information which is always at your fingertips and constantly updated. Columns can be created for people mentioning your brand and specific keywords so that you will never again miss valuable and relevant conversations.
8: Easily integrate your RSS feeds: Add your RSS feeds to Hootsuite account in seconds. This feature allows your feeds to post to your Twitter account automatically. No more copying and pasting blog headlines and links to Twitter!
9: Share Files and Images: Share files and photos with your followers very easily by uploading them directly to your tweet from Hootsuite.
10. Easy on your computer’s memory: Hootsuite won’t affect the performance and speed of the computer since it’s online based. By comparison, similar applications such as TweetDeck eat up a huge deal of processing time on the hard drive.
If you would like to talk to someone about your Social Media activity or you have any questions please talk to us we would be happy to help. Alternatively, you can try Hootsuite out for yourself by clicking here.
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