Bishop Fleming Accountants
Industry:
Accountancy / Professional ServicesBrief:
To analysise and monitor the relevancy and conversion rate of Bishop Fleming's website and social media traffic and to develop a Social Media Strategy including policies, consultancy, training, provision of software, and measurement.
Solution:
Bishop Fleming engaged Organic Development to identify if and how they could use social media to the benefit of their business and once a business case had been established to implement a rollout of social media across the organisation.
In order to do this Organic Development had to spend a great deal of time identifying how and where social media might be best used to the advantage of the organisation. A presentation was put together and made to board making the business case for investment in Social Media. The resulting strategy was a program of training and advocacy across the organisation, supported by implementation of a wide range of social media tools and platforms.
- Intensive training and support for a Social Media Guru within the Marketing Department
- Training of Social Media advocates across the organisation
- A social media monitoring campaign to identify where online their client and target market are active
- Development of digital profiles and content in these online areas
- Creation of an extended network of contacts, client and target businesses to form the basis of a relationship and awareness building exercise
- Blogging consultancy
- Automated content distribution to support genuine engagement online
- Linked In, Twitter and specialist platforms used within the campaign
- Implementation of a sixty day plan of action to build social media activity into the company
- A social media strategy to compliment Bishop Fleming Events
- Implementation of reporting and monitoring
- Recommendation of a campaign of specific social media activity for first twelve months
Results:
Bishop Fleming have a very active social media campaign that has been highlighted as one of the most active and successful professional services social media strategy implementations in the UK. Their team of eight social media experts in house have built a network of over 2500 people industry contacts with whom they have had genuine engagement. The company track meetings and business opportunities that arise form their social media activity as wells as using it for managing existing client relationships and building awareness.
'James provided us with valuable strategic input into our evolving on-line strategy and his team have helped us to deliver the social media element of this to the business in an effective way' Marketing Manager, Bishop Fleming Accountants
