Alcatel Lucent
Industry:
TelecommunicationsBrief:
Goal For Project:
- Promoting Femto cell
- Audience education
- Establishing Awareness amongst wireless networks
- Promote micro VS macro network
- Identify and reach key influences
Solution:
- Onsite fixes
- Blogging and PR
- Search Marketing - article creation and distribution, infographic creation and distribution, direct link building opportunities
- Paid Search
- Social Media
Results:
- Concise meta strategy and optimised content
- Increase in inbound link strength - building quality back links
- An established blogging strategy and external blog network
- An established social media persona
