Argos
Industry:
Retail / RecruitmentBrief:
To optimise their existing recruitment site with the aim to change the public perception of the vacancies on offer and the type of applicants they receive interest from
Solution:
The implementation of a full search and content marketing strategy designed to target graduates and candidates for more professional roles using the following
- Targeted article creation and distribution to relevant blogs and forums
- Link building to increase the flow of new, relevant traffic to the site
- Monthly monitoring and reports to detail the results • Onsite optimisation of code, content and meta data
- Keyword research • Consultancy on structure and functionality of the development of their new web platform • Social media and internal communications strategy consultancy
Results:
Organic Development have been working with Argos for over two years. The relationship has grown and we have been trusted with the task of optimising, streamlining and developing their recruitment process.
Since we began working with Argos they have seen a steep increase in the applications they are receiving, they have also found that the calibre of the applicants has improved and is now more relevant to the professional roles that they have on offer as well as entry level openings.
This success is documented and measured in monthly reports generated in house. On going management of the marketing strategy ensures a proactive approach and that the results already achieved are maintained and built upon. The onsite optimisation, precise placement of targeted articles, link building activity and detailed key word research carried out by Organics team of in house specialists is ensuring the constant growth of this activity.
Since the full strategy was rolled out we have achieved the following on Argos’ behalf:
- 74 1st position rankings
- 177 top ten rankings
At all times we are looking to improve the functionality of the web platform and offer consultancy and guidance on the development of this process. This ensures that as the recruitment drive grows so does Argos’ capacity to manage this process as well as maintaining their exacting standards.
