Civil Aviation Authority
Industry:
Recruitment / Not for ProfitBrief:
To improve the visibility of the Civil Aviation Authority's Careers site and the benefits of a career with the CAA online in support of the CAA traditional recruitment strategy. The Civil Aviation Authority required a web based solution to help them promote their vacancies, take applications and manage candidates through the application process.
Solution:
Organic Development delivered a solution specifically tailored to their needs to help them manage the entire requirement process and provide data analysis and auditing tools to help them report equality and diversity information effectively. Organic implemented thorough onsite optimisation implementing and improving meta and structural strategy as well as optimising content in line with keywords. We also carried out monthly on-going offsite optimisation strategy to build strength in www.caacareers.com domain through implementing a quality inbound link strategy.
Results:
All vacancies (internal and external) and all applications are now published and managed through this system.To implement a search marketing strategy across the CAA Careers website. Organic carried out full keyword research across recruitment divisions.
Ranking reports demonstrated significant improvements in brand and non brand related career opportunities searches which increased relevant traffic to the CAA Careers site and increased candidate placement as a result. The CAA saved on recuitment fees and now has a long term powerful search marketing strategy in place to sustain reputation online.
