Civil Aviation Authority
Industry:Recruitment / Not for Profit
All vacancies (internal and external) and all applications are now published and managed through this system.To implement a search marketing strategy across the CAA Careers website. Organic carried out full keyword research across recruitment divisions.
Ranking reports demonstrated significant improvements in brand and non brand related career opportunities searches which increased relevant traffic to the CAA Careers site and increased candidate placement as a result. The CAA saved on recuitment fees and now has a long term powerful search marketing strategy in place to sustain reputation online.