Blue Chip Vacations
Industry:
Travel & TourismBrief:
To redevelop their existing holiday property website and integrate a booking engine to allow visitors to the site to view properties, check availability, prices and book a holiday.
Solution:
The provision of a full web solution including the following components
- A dynamic search tool and online booking engine integrated with a third party booking agent
- A content management system allowing changes to be made quickly and easily
- Assistance and the development of a search and social media marketing strategy to increas traffic to the site
- Bespoke development to integrate 360 degree images and videos of available properties
- ‘Favourite property’ section allowing users to create a wish list
- Live feed of property availability details to partner agencies
- Direct consultancy and advice to MD and Management team
- Assistance in the recruitment, hiring and development of the in house digital team.
- Assistance in development of measurement, reporting, analytics and management reports.
Results:
Organic Development have worked closely with Blue Chip for over four years to develop their site, they now have an innovative and interactive new site that showcases their growing property portfolio. We have seen this rise from 200 properties initially to almost 1,500 currently on their books.
We have guided Blue Chip through over five revisions to the site offering at each step support and consultancy to ensure that the site is finished to the highest standard.
There has been a significant increase in the traffic to the site and its relevance. The implementation of a search and social media strategy, helped by a monthly retainer ensures that this success will not fall over time. We have also encouraged this growth by offering constant training and consultancy in this area.
The new dynamic search and booking functionality has made it easier for visitors to the site to find their perfect holiday and simply submit a booking request or enquiry. The number of bookings has increased and statistics indicate that this is set to grow in the future. The ‘favourite property’ section has also encouraged repeat visits and bookings through the site.
The creation of this business critical system was managed entirely in house, developed, built and tested buy our team of talented developers to ensure that the system was capable of turning over several million pounds a year.
The content management tool behind the scenes ensures the site is constantly up to date and Blue Chip is able to manage this process from start to finish giving them complete control over the site. They are also able to share this information instantly with partner agencies which gives their properties the best possible exposure.
By adding 360 degree views of the properties, visitors to the site can closely view potential holiday destinations in detail and feel confident that the location they have chosen will be perfect for their holiday.
Organic Development have worked with Blue Chip Vacations on development of their web based sales and marketing channels for over three years and have seen the client grow from a portfolio of less than 300 to over 1000 properties. As well as being a robust ecommerce platform handling large sums of money and volume transactions, the platform also includes proactive marketing tools, internal tools to help the business analysis and measure, plus integration with several external tools
