Google Changes PPC Quality Score Measure

Google has revealed major changes to Quality Score, its paid search ad ranking metric, which they claim will improve the accuracy of ads across its network.

Google has said ad quality will now be judged at the time a search is made, rather than being predetermined which it said will improve both relevancy and immediacy.

Quality score measures the relevance of our advert by looking at onsite, keywords and ad factors. It is a simplified of the search alorythm in many respects. If you quality score is Good, you can end up paying less for your clicks and ranking higher - thereby getting a better return on investment.

Changes will also see ads that were previously categorised as 'inactive for search' due to a low Quality Score now have the chance

What does this mean for agencies? Taking note of your analytics and acting on it is now more important than ever!