Head of Search Engine Marketing

Salary Dependant on the candidate: Basic plus Bonus

Incentives: Pension, performance related bonus, profit share, potential directorship

Location: United Kingdom, Exeter, Devonwith regular travel to London (future expectaion to open London Office)

Job Type: Permanent

We require an experienced and capable search marketing professional with a proven track record to join or ambition and fast growing company to head up the growth and development of the Search Marketing capability at Organic Development.

The ideal candidate will be able to come into a company with a blank canvas and start to build processes, systems and capabilities wilst continuing to manage our current portfolio of clients and gowing that. You will have an allocated budget and performacen will be absed on how you use that budget to grom the team, generate profit and deliver results to clients. We requires a candidate who is not afraid to get their hands dirty in the early stages of the project with work, but who has the epxeirence of running and managing a team and delivering results.

Job Description  / Skills required:

• The ability to manage budgets, identify and implement internal systems and recruit and build and effective search marketing team
• A self starter with a motivation to succeed
• An active blogger with a clear opinion and understanding of the future of Search
• The baility to analyse a client’s current website and provide a well defined site assessment on current natural search performance
• Understand the major technical factors that influence natural search crawlability, indexing, keyword ranking, offsite and onsite factors
• Perform Natural Search Engine Optimization (SEO) activities, including but not limited to, identification and analysis of performance metrics; keyword research and ranking analysis; competitive market audits.
• Implement and undertake link building campaigns
• Develop and identify new ways of implementing SEO practices such as link building
• Writing SEO friendly copy and implementation of SEO best practices
• Proactively present program recommendations along with benefits to clients in order to timely advance program goals and objectives
• Support the project management team, including interaction with clients and partners via phone, emails and direct contact
• Take an active interest in new SEO innovations such as RSS, Social search, blogging and Video and communicate these benefits to clients
• An in depth understanding of analytics, how to measure performance and report regularly on SEO progress
• Have an excellent understanding and experience with Google Analytics including landing page testing and optimisation tools
• Assess, undertake, manage and report on inbound link building strategies

 Candidate Requirements

• Client facing and exceptional written skills
• Commercial awareness of Search in the context of client's marketing plans
• Website build- HTML, DDA, Javascript
• Appreciation of CMS and dynamic URL’s
• Appreciate of web analytics and techniques
• Keen to learn and expand your knowledge of SEO developments
• An experience and understanding of usability
• Minimum 2 years experience in house or agency
• An understanding of the implications of contextual, relevance, semantic, database and coding
• Team orientated
• Proven track record of delivering results
 
To apply for this job please send your CV to This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 0845 869 7654, or 07989 333304