OD News

JOB VACANCY: Client Accounts Manager / Project Manager – Web design / Digital Marketing / Search / Social Media
Exeter
£20,000 – £30,000 DOE Plus Commission and Benefits

Organic Development provides a range of digital and internet marketing services and web software solutions. Working with a wide range of clients from global blue chip PLCs to regional SMEs, they are an ambitious company with big plans. An opportunity has arisen for a Client Accounts Manager / Project Manager to join their team.

This is an excellent opportunity for an account manager with experience in digital media and marketing, to develop their career within a rapidly expanding company.

As the Client Accounts Manager / Project Manager, you will be the company’s primary point of contact with its customers. Responsible for fulfilling customer requirements, providing an excellence customer experience and Cross selling and up selling additional services whenever possible. You will be responsible for promoting excellence and acting as a gatekeeper to ensure all work delivered to customers is of the highest standard. encouraging repeat business.

You responsibilities will include:

- Ascertaining the client’s needs and communicating this back to the development team
- Helping to write specifications for web management projects
- Checking the work of the development team

To be considered for the role of Client Accounts Manager / Project Manager, you will need a background in digital media and marketing.

Additionally, you will need:

- Account management experience
- An understanding of Open Source software
- Experience using social media, PPC and SEO
- Website, and web software project managment experience

To apply for the role of Client Accounts Manager / Project Manager, please simply send your CV and a covering letter to james@organic-development.com. If your skills and experience meet with any of our client's requirements and/or needs, we will provide our clients with your full details so that they can consider whether you may be suitable for the vacancy advertised. Your details, as submitted by you, will only be used in conjunction with this vacancy. By submitting your CV and cover letter to us, you give express consent to us using your details for this purpose.

Additional Keywords: Client Accounts manager, Joomla, Project Manager Creative Project Manager, Digital Marketing, Marketing, Digital Media, New Media, PPC, SEO Account Manager, PPC Executive, SEO.

JOB TITLE: New Business Development (Sales) Manager - Web Software, Digital New Media / Marketing
LOCATION: Exeter
SALARY:  £20,000 - £30,000 DOE (OTE £30,000 - £60,000 Uncapped DOE) Plus Pension

Organic Development provide a range of digital and internet marketing services including Search Marketing, Social Media, Web Development, Mobile marketing and Web Software. Working with blue chip clients and small businesses, they are an ambitious company with big plans. An opportunity has arisen for a Business Development Manager to join their team.

This is an excellent opportunity for a motivated and target driven sales professional with a digital media and marketing background, to develop their career within a rapidly expanding company. The person will be responsible for building new revenue, and then a sales tea.

As the Business Development Manager, you will be selling the company's marketing services and products, by direct sales, generating new leads, setting up campaigns and networking. You will also be responsible for taking briefs, writing specifications and making quotes.

Your duties will include:

- Marketing activity (sending emails, using social media, Mailshots, Organising seminars and events)
- Arranging appointments and meeting clients
- Dealing with new business enquiries
- Quoting, closing and retaining new business
- Managing your own sales funnel
- Liaising with the team to generate and fulfil client solutions

To be considered for the role of Business Development Manager, you must have a proven background within the digital media and marketing industry, including an understanding of digital marketing, search, SEO, social media, PPC, media buying, web design and development.

Additionally, you will need experience in business to business (B2B) sales and in dealing with blue chip, large corporate and/ or public sector companies.

For the right candidate there is excellent scope for progression.

To apply for the role of Business Development Manager, please simply send your CV and a covering letter to james@organic-development.com. If your skills and experience meet with any of our client's requirements and/or needs, we will provide our client with your full details so that they can consider whether you may be suitable for the vacancy advertised. Your details, as submitted by you, will only be used in conjunction with this vacancy. By submitting your CV and cover letter to us, you give express consent to us using your details for this purpose.

Additional Keywords: Business Development Manager, Digital New Media, Marketing, Digital Media, Business Development Executive, Business Development, B2B, Business To Business, Digital Media Sales, New Media Sales Consultant, Sales.

Additional Information
Salary Details: £20,000 - £30,000 DOE (OTE £30,000 - £60,000 Uncapped DOE)
Plus benefits

Position Type: Full time
 

Did you know...

From June 2008 - June 2009, Google's local search market share grew from 15% to 26%. With this increase, do you know what your share of this market is when it comes to your website traffic and leads?

Using Google, it's possible to track leads using their local business listings and make sure you're getting the most out of it with better search engine rankings that will drive traffic to your business in the online and offline world. You can access Google local here.

Here are a few tips on how to achieve greater exposure for your business in the search engine rankings, using Google's local listings:

1)    Business information should be accurate and consistent
Make sure that your business information across the Internet remains consistent and up-to-date. Google relies on the information it finds on other IYP (Internet Yellow Pages) sites to improve the relevancy of its own results.

Before adding your business to Google Local Listings, make sure that other directory based websites, such as LinkCentre and HotFrog UK, have the correct data supplied. Any inconsistencies such as a change of address or telephone number, can be detriment to your position in Google.

2)    Claim and Verify Your Listing
There are still many unclaimed business listings in local areas on Google, so just adding your listing and having it verified can instantly give you an advantage over other, similar businesses in your area.

3)    Consolidate Your Presence on Google Maps
Many businesses on Google have more than one local listing, appearing multiple times on Google maps. This is fine if you have more than one physical building for your company, but if not, claim yourself as the owner to any listings of your business and narrow it down to one location on the map. These locations need to represent your business presence in the real world as well as online!

4)    Categorisation Is Key
When adding a Google local listing, assigning your business to the most relevant categories can make the difference between having the best Google position in your town, and not appearing at all!

As you add relevant categories for your business, Google suggests relevant ones to assign that already exist in their directory. Make sure that the first category you add fits into one of these and accurately describes what your business does as a whole.

You can add several categories, so add as many as you can that Google suggest, that fits in well with your business. If there are none left to consider, you can add your own custom categories. Custom categories are a good time to consider more niche areas that your business is involved with, but make sure the category you name is likely to be what visitors search for.

5)    Adding A Description
A description should present a summary of what products or services your business provides, along with a brief to inspire potential clients. If there is something unique or extraordinary about your business mention that too. Has your business won any awards, or is it the oldest running business in your area or industry?

6)    Add Pictures and Videos
Adding rich-media to your listing provides greater interaction for potential leads, creating more involvement to help push potential conversation rates up. Up to 10 images and 5 videos can be uploaded so make sure that your logo, a photo of your company's building and any commercials or interviews you have are added into the mix.

7)    Details, details, details
In the details section you should specify your business open hours, payment options available and any additional points of interest, such as free car parking and WIFI access. The more content you add, the better the listing will perform.

8)    Coupons
You can add coupons for customers to use who come across your Google local listing. This provides a reliable way of tracking leads, knowing that they came specifically from the Google local listing, and not a general search result. It also acts as an incentive to contact you over and above other contacts.

And To Finish Off...

• Make sure you have a Google profile about yourself as an individual and that the two profiles link together.
• Link to your Google local listing from other profiles you have on the web, to increase its positioning for localised searches such as "web development in Exeter".
• Make sure that important keywords are mentioned in any business listings, whilst retaining its readability and original meaning.
• If you have multiple sites, use the bulk upload tool to manage them. This will make maintenance easier and less time consuming.

So that is a brief summary of the type of activity you should be undertaking to help maximise the impact of your Google Local listings.  If you have any questions, or you would like to get one of our team of Google Experts to take a look at your listings, call us on 0845 869 7654, or email james@organic-development.com

Every Organic Development search marketing solution is tailored to the requirements of the individual firm and includes the following:

Market Research: Our packages provide an initial consultation in order to help us understand exactly what your business is doing, the customers it is targeting and the strategy mix suitable for you. We also provide a keyword research report that details what your potential customers are looking for and what keywords should be used throughout your website content.

On Site Optimisation: Time will be spent monitoring, updating and managing your website on a regular basis to ensure the site is responsive and well ranked under the keywords your target users are searching with. By optimising HTML markup, folder structures, URLs, the meta data, tweaking the site content and cleaning the code to adhere to best web practices; Organic Development will ensure that you website is fully optimised to reach your target audience.

Measurement and reporting: Using third party and in-house tools, we monitor in real-time the areas of your site that need attention. We will provide you with simple, easy to understand reports and meaningful recommendations so that you can make effective business decisions in order to get the best return from your website. 

Off Site Optimisation & Link Building: Through link building activity, our packages entail using efficient methods of finding the most relevant, beneficial websites to integrate into your search solution. Link building and increased brand awareness are achieved through the use of the following networking websites:

• General and niche directories
• Social Bookmarking
• Industry specific and niche forums
• Relevant and topical blogs

Through the use of these networks, links are obtained to point to the most salient pages of your website to increase exposure as well as help with organic search engine listings.

Multi Platform Engagement: By engaging with communities on sites such as forums, it is not only possible to increase the growth of traffic over the long term, but to get instantaneous traffic through links exposed within specific areas of interest. This is particularly true with more niche networks.

Online PR and Article Distribution: As part of our search solution, we can create and distribute articles to promote your organisation online. Researching the latest news topics relevant to your industry, we can source related articles and create a unique piece of content that is both insightful and informative to your target audience.

Local Search and other search Channels: Search Engines don't just index and deliver web pages. There are many other forms of search including image search, video search, local search and paid search. Organic Development will help you establish an effective presence and content on the all of these channels, thereby maximising your visibility.

Paid Search: Google Adwords and other platforms:  Paid search can be a powerful and effective part of your search marketing activity mix.  Organic Development will setup, manage, maintain and monitor any paid search campaigns undertaken as part of your wider search marketing activity.

Online search is a method of using websites such as Google and Yahoo to find information, resources or web pages on the internet.

Users want the most relevant results within easy reach and at a click of a button.  Being where it counts when someone looks for your product or service is therefore of paramount important in the modern business world, where 90% of buying decisions start with a visit to a search engine.

The reality for most businesses who do not have a globally known brand is that if your website doesn't rank well on search engines, the chances of a potential customer finding your website is like looking for a digital ‘needle in a haystack'.

Organic Development will work with you as a partner to provide you with a solution tailored to your specific business needs, and will help you establish the visibility you need within your given budget.

When it comes to getting noticed online, regardless of your budget, having and effective search marketing strategy is on of the most significant steps in the right direction.

Organic Development's Search Marketing Solution

As part of our search division at Organic Development we have one-off payment solutions and monthly retainer packages to cater for all the varying stages of the online marketing process.

Whether you're just starting out or wondering how to take your online exposure to the next level, there is a specification for you. Depending on your requirements, we offer a comprehensive solution, where on a regular basis, the most important aspects of your digital marketing are taken care of.

As part of a bespoke package solution, we can pinpoint the areas of your online business that need the most attention and tailor a package around your business needs.

Our most popular search marketing solutions are the monthly presence packages. These packages cover a broad range of online activities at different levels of coverage, according to your budget and required results.

With every presence package, a monthly position and traffic report is sent out to show how well you are progressing across the 3 major search engines. Along with these reports, a brief is sent stating the onsite optimisation and external activities carried out. This brief provides a summary of where your positions and traffic are going, along with an SEO plan for the month, taking into consideration the site's current positions and trends.