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Talk to an expert live online nowWhat is Pay Per Click (PPC) ?
PPC is an advertising medium for blogs, search engines and other sites whereby anyone attracted to an advertisement and who clicks on it is directed to the advertiser's own website.
The advertisement appears on the screen whenever someone uses the keyword or phrase that the advertiser has predicted for his / her target market. They also appear separately above the organically produced results when a search is undertaken on a search engine.
The main search engines that offer this are Google ( Adwords ) Microsoft Search adCentre and Yahoo ! Search Marketing. They charge as little as a penny or cent per click although prices rise higher depending on how popular the relevant keyword is.
Search Engines are now protected from click fraud so that PPC adverts cant be abused.
To find out more about Pay Per Click advertising, contact us on 0845 869 7654 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
