Bishop Fleming engaged Organic Development to identify if and how they could use social media to the benefit of their business and once a business case had been established to implement a rollout of social media across the organisation.
- Intensive training and support for a Social Media Guru within the Marketing Department
- Training of Social Media advocates across the organisation
- A social media monitoring campaign to identify where online their client and target market are active
- Development of digital profiles and content in these online areas
- Creation of an extended network of contacts, client and target businesses to form the basis of a relationship and awareness building exercise
- Blogging consultancy
- Automated content distribution to support genuine engagement online
- Linked In, Twitter and specialist platforms used within the campaign
- Implementation of a sixty day plan of action to build social media activity into the company
- A social media strategy to compliment Bishop Fleming Events
- Implementation of reporting and monitoring
- Recommendation of a campaign of specific social media activity for first twelve months
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