Email Marketing

If you’re not communicating with your customers via email, you are missing a trick. Companies that measure their marketing performance report that Email marketing consistently proves to be the most cost effective way of generating business. Nothing is more likely to deliver a good return on investment.

Email marketing doesn’t have to be about hard sell. It can just as easily be about gently reminding your customers you are there and putting your brand in front of them on a regular basis. This system helps you communicate more effectively with existing customers, reach new audiences and reduce your marketing costs. It’s also much greener than direct mail!

Why do you need it?

You can use email marketing to send out news, information, special offers, promotions and competition information. It can help to retain existing customers, maximise the value of your clients, maintain your relationships or generate new business.

Any type of mass communication to your customers can be handled via Organic’s email marketing module. By allowing users to opt in, not only are you doing the right thing from a data protection point of view, you know your users and customers actively want you to communicate with them using this powerful medium…and you don’t want to let them down, do you?

Key features of the Email Marketing tool:

With the option of sending HTML and text versions of your email messages, this module is user friendly, flexible and cost effective. It’s a low cost alternative to direct mail which makes it especially suitable for small and medium sized businesses, not for profit organisations and online communities. Key features are:

A marketing alternative that is low cost, green and more effective
Allows you to target different messages to different user or customer groups
Easy to measure the effectiveness of your campaigns
The ability to create and copy unlimited numbers of templates, messages and lists and send messages to multiple lists
Messages can be personalised with the name of each of your customers and queued in batches for sending out and can be sent as HTML or Text Only
You can preview your message and send out single tests before you send out the full campaign
Fully compliant with common email send requirements
Unsubscribe links are automatically generated to ensure you meet data protection requirements.

To find out more about the Email Marketing module contact us on 0845 869 7654 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it