Statistics and Analytics

Statistics Another fantastic development from Google, and one that no website should be without, is Google Analytics. This tool gives you great insight into how your users and customers access and use your website providing clear reports and allowing you to use this information effectively to make sure your site always meets the needs of your business and your users.

Why do you need it?

By understanding who your users are, where they are coming from and what they are looking at (and importantly where they are quitting the site) you can tailor your site structure and messages to match their preferences.

Key features of the Google Analytics module:

Google Analytics provides comprehensive and powerful information that enables you to clearly measure the effectiveness of your web marketing and can be used on any size site. For a small fee, Organic can create bespoke reports for you and set up analytics that measure your key performance indicators. We can help you to interpret the results and use them to develop your website too. A few of the key features of Google Analytics are:

- Quick results. As soon as the module is added to your website, you start getting feedback straight away. Perfect for measuring the

effectiveness of a marketing campaign if the module is installed before it commences

- By measuring the effectiveness of all marketing campaigns, you can objectively compare results to see what works best and identify

trends over time

- A customisable, personal ‘dashboard' allows you to display results in a format that suits you

- You can discover which links work well and where users drop out

- By knowing where your customers are coming from, you can target your marketing more effectively at particular groups

- An e-commerce tracking facility links campaigns with actual sales to allow you to easily uncover your best revenue sources

- All we need from you is some detail on the types of marketing campaigns you intend using and the level and type of feedback you

require..

To find out more about the Google Analytics module: Contact us on 0845 869 7654 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it