Statistics and Analytics
Another fantastic development from Google, andone that no website should be without, is Google Analytics. This tool gives yougreat insight into how your users and customers access and use your website providing clear reports and allowing you to use this information effectively to make sureyour site always meets the needs of your business and your users.
Why do you need it?
By understanding who your users are, where theyare coming from and what they are looking at (and importantly where they arequitting the site) you can tailor your site structure and messages to matchtheir preferences.
Key features of theGoogle Analytics module:
Google Analytics provides comprehensive andpowerful information that enables you to clearly measure the effectiveness ofyour web marketing and can be used on any size site. For a small fee, Organiccan create bespoke reports for you and set up analytics that measure your keyperformance indicators. We can help you to interpret the results and use themto develop your website too. A few of the key features of Google Analyticsare:
- Quick results. As soon asthe module is added to your website, you start getting feedback straight away.Perfect for measuring the
effectiveness of a marketing campaign if the moduleis installed before it commences
- By measuring theeffectiveness of all marketing campaigns, you can objectively compare resultsto see what works best and identify
trends over time
- A customisable, personal‘dashboard' allows you to display results in a format that suits you
- You can discover whichlinks work well and where users drop out
- By knowing where yourcustomers are coming from, you can target your marketing more effectively atparticular groups
- An e-commerce trackingfacility links campaigns with actual sales to allow you to easily uncover yourbest revenue sources
- All we need from you issome detail on the types of marketing campaigns you intend using and the level and type offeedback you
require..
To find out more about theGoogle Analytics module: Contact us on 0845 869 7654 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
