Search Marketing Packages: What is included?

Every Organic Development search marketing solution is tailored to the requirements of the individual firm and includes the following:

Market Research: Our packages provide an initial consultation in order to help us understand exactly what your business is doing, the customers it is targeting and the strategy mix suitable for you. We also provide a keyword research report that details what your potential customers are looking for and what keywords should be used throughout your website content.

On Site Optimisation: Time will be spent monitoring, updating and managing your website on a regular basis to ensure the site is responsive and well ranked under the keywords your target users are searching with. By optimising HTML markup, folder structures, URLs, the meta data, tweaking the site content and cleaning the code to adhere to best web practices; Organic Development will ensure that you website is fully optimised to reach your target audience.

Measurement and reporting: Using third party and in-house tools, we monitor in real-time the areas of your site that need attention. We will provide you with simple, easy to understand reports and meaningful recommendations so that you can make effective business decisions in order to get the best return from your website. 

Off Site Optimisation & Link Building: Through link building activity, our packages entail using efficient methods of finding the most relevant, beneficial websites to integrate into your search solution. Link building and increased brand awareness are achieved through the use of the following networking websites:

• General and niche directories
• Social Bookmarking
• Industry specific and niche forums
• Relevant and topical blogs

Through the use of these networks, links are obtained to point to the most salient pages of your website to increase exposure as well as help with organic search engine listings.

Multi Platform Engagement: By engaging with communities on sites such as forums, it is not only possible to increase the growth of traffic over the long term, but to get instantaneous traffic through links exposed within specific areas of interest. This is particularly true with more niche networks.

Online PR and Article Distribution: As part of our search solution, we can create and distribute articles to promote your organisation online. Researching the latest news topics relevant to your industry, we can source related articles and create a unique piece of content that is both insightful and informative to your target audience.

Local Search and other search Channels: Search Engines don't just index and deliver web pages. There are many other forms of search including image search, video search, local search and paid search. Organic Development will help you establish an effective presence and content on the all of these channels, thereby maximising your visibility.

Paid Search: Google Adwords and other platforms:  Paid search can be a powerful and effective part of your search marketing activity mix.  Organic Development will setup, manage, maintain and monitor any paid search campaigns undertaken as part of your wider search marketing activity.