Channel marketing solutions

Organic Development have developed a powerful channel marketing solution that allows you to provide marketing resources and tools to third party resellers or local sales teams who are selling your product or service, whilst maintaining central control over the look, feel and style of any marketing communication. 

You can view the system in use by  here.

Who is this solution for?

• Large companies with numerous of local offices or branches carrying out their own marketing activity under one central brand
• Franchise type organisations with strict centralised branding but decentralised direct marketing activity (EG The motor industry)
• Product manufacturers looking to offer marketing support to resellers
• IT distribution companies
• Channel marketing organisations

System Features

The system is under continual development and this list is not exhaustive, but it provides an overview of the main features available to clients.

• Manage and control all system access from a central location
• Create dedicated accounts for resellers, local branches of your firm or franchises
• Publish products, services and vendors on the system that are available for    resellers to promote to their localised client base
• Make specific resources available to specific groups or users
• Translate the system into multiple languages for different global offices
• Market directly to resellers to alert them to new resources available
• Provide marketing resources including email templates, resources, videos, PDF, images, files and more for download or broadcast on the system
• Allow resellers to personalise resources with logos, specific content and local contact information
• Social media integration: promote to social media accounts on Twitter and LinkedIn

Reporting and Measurement

• Measure access to the system (logins, visits)
• Measure use of specific resources (downloads of resources, broadcasts)
• Measure specific email campaign performance (recipients, clicks)

E-Mail Broadcasting

• A Fully integrated email broadcast solution: Allow resellers to broadcast emails and measure bounce, opens, clicks and more
• Clean data lists to remove duplicates and bad data
• Unsubscribe handling
• Spam rating on each email template
• Create your own email templates or outsource this
• Create targeted landing pages and microsites
• Forward to a colleague facility

Currently in development

• Add, personalise and download printable resources, or send to a printing firm
• Create mailshots on the system and send to mail
• Create microsites for targeted campaigns
• Other features to follow

If you are interested in undertaking a demonstration of this solution, please call James Moffat on 0845 869 7654 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .