What Is Search Marketing?
Search Marketing is the process of increasing the visibility of a website or web pages in the search engine results listed on a page reached by a prospective customer using a search engine to find a supplier.
There are may ways of achieving this, but the best solution is a mixed approach. The kinds of activites that help you get good rankings on the search engines include: Pay Per Click advertising, search engine optimisation, blogging, local search, online PR, social media and Video and image distribution.
Pay Per Click is a form of paid inclusion where the advertiser literally pays for every click on the advertisement.
Search Engine Optimisation or SEO involves a wide variety of techniques including the sprinkling of key words and phrases throughout the website content.
Paid inclusion involves paying the Search Engine ( usually an annual fee ) to feature one's site on the relevant search results page. Search Engines such as Google separate the paid inclusion results from the organically generated results.
Blogs or Web-logs are a form of web journal that list out articles chronologically and are updated by their users regulalrly. They usually contain less formal content that corporate websites. Search Engines like blogs and index them well.
Local and Map Search lists and displays results within a certin local area or proximity. this is a very powerful form of marketing for many sectors and can give you incredible visibility on certain search terms.
Online PR involves using online tools to distribute you press releases. This can be very effective if the correct channels are selected but PR is often used to the detriment of an organisationif confused with Social Media channels which require a different type of content.
Social Media streams such as Twitter are indexed by Google in real time, showing messages literally as they are being written.
Search Engines do not just index and list out web pages. They also index images, videos, blogs, news, press releases and real time content streams. Beu ensuring your videos and images are listd on the correct sites, tht can potentially drive a lot of traffic to your site.
Organic Development can provide Bespoke Search Marketing solutions in one or all of these areas to meet your needs.
To find out more about any of these forms of search marketing, contact us on 0845 869 7654 or email us
