Monitoring your Marketing

Marketing costs should be tied to the business they generate. That’s why Organic Development focus on collecting meaningful statistics about your internet marketing such as cost per lead, cost per sale and cost per enquiry for all marketing campaigns.

Organic Development can help you identify the right tools to measure traffic, revenue, reputation and return on investment from almost any form of marketing activity that you are undertaking. 

We can help you track and measure:

• Telephone calls from multiple sources 
• Search traffic and revenue generated from keywords and search engines
• Social Media Activity and traffic
• Reputation: what people are saying about your company (good and bad)
• Sales revenue from multiple sources
• Google Adwords performance
• Email marketing performance
• Traffic conversion rates
• Heat maps, form performance and mouse clicks
• Website page performance (multivariate and A/B testing)

Most companies have a website, but very few have a website that is designed to work well as a marketing and sales tool. We carry out simple checks on your site such as Source, Conversion Rates, Traffic Analysis, Link Equity and Multivariate Testing to ensure your website is working well as a marketing and sales tool. Once we are sure you website is optimised, we will address your media and advertising.

Organic use technology solutions to ‘tag’ customers and clients that respond to your marketing and advertising. We then track them through their decision making process, building a picture of how your customers do business with you. Using this information and our considerable media knowledge and contacts we will identify areas in which your budget could be working harder for you. We then begin restructure your budget around meaningful figures such as cost per lead or cost per sale.

We can help identify hwere to imrpove performance in order to improve revenue from your markting, or help you make considerable savings on your marketing spend by reducing inffecetive spend.

If you are interested in identifying the right tools to monitor your marketing then call us now on 0845 8697654.