Monitoring your Marketing

Marketing costs should be tied to the business they generate. That’s why Organic Development focus on collecting meaningful statistics about your internet marketing such as cost per lead, cost per sale and cost per enquiry.

Most companies have a website, but very few have a website that is designed to work well as a marketing and sales tool. We carry out simple checks on your site such as W3C, Google Pagerank, Conversion Rates, Traffic Analysis, Link Equity and Multivariate Testing to ensure your website is working well as a marketing and sales tool. Once we are sure you website is optimised, we will address your media and advertising.

Organic use technology solutions to ‘tag’ customers and clients that respond to your marketing and advertising. We then track them through their decision making process, building a picture of how your customers do business with you. Using this information and our considerable media knowledge and contacts we will identify areas in which your budget could be working harder for you.

We then begin restructure your budget around meaningful figures such as cost per lead or cost per sale.