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A viral marketing strategy as part of your overall online advertising campaign can be effective in reaching a wide, universal audience. A goal of a viral marketing campaign is usually to capture data capture, generate advertising revenue or create brand awareness.
Viral marketing utilises the ever-expanding social email and networking audience utilising digital media platforms to increase brand, product or service awareness. It works on the principal that unusual, quirky, unique and sometimes subversive or controversial messages created and displayed through a variety of media including SMS, video clips and Flash games have a high probability of being forwarded to other potential customers.
A viral marketing strategy is therefore self-perpetuating because your marketing message will be unwittingly passed on from user to user, voluntarily. This is sometimes referred to as ‘sneezing’.
Please contact James to discuss your options regarding a viral marketing campaign on 0845 869 7654 or
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