Navigation

An important feature of any successful website is the ease with which visitors can navigate around the site to the pages they wish to view. For this reasons Organic Development go to great pains to ensure your navigation is implemented with best practice and usability in mind.

Consistency and familiarity are the most important aspects of navigation design. If a user is familiar with and understands how a navigation system works, they will be able to navigate with ease. For this reason we do not reinvent the wheel when developing your navigation.

A good example of the benefits of familiarity and consistency is probably sat right in front of you: Your qwerty keyboard. Imagine how hard it would be to use your website if all the buttons were moved around!

Organic Development provide clear, consistent, familiar navigation layouts. Links are clearly labelled and recognisable with a consistent structure throughout the site. A "Breadcrumb Trail " enables the user to know where they are on the site and provides the option to navigate back. 

Tip: You can immediately make your site more user friendly from a navigational point of view by making the main logo on the site a link to the homepage.

To learn more about optimising navigation, contact us now on 0845 869 7654 or email This e-mail address is being protected from spam bots, you need JavaScript enabled to view it