W3C Standards

Organic Development can bring your site in line with W3C and accessibility standards.

W3C is an international World Wide Web standardisation body tasked with developing and maintaining the standards of the Internet community.

 This means your site is constructed to the highest standards and allows people with disabilities to easily navigate your site.

There are many reasons to validate but the first is that, if the code is not validated, it means that your site is dependant upon other programs (in particular, browsers) to overcome or adapt to deal with inaccurate code. This means that your site will not work in a consistent and efficient manner.

To further complicate things, what you see in your browser is not always what other people see. W3C standards minimise the chance of your site being displayed incorrectly.

Thirdly, your digital marketing will benefit from being a W3C accredited site. These standards are recognised by all the major search engines and therefore your performance in both natural and sponsored listings will reflect that. This is even more important for smaller companies that do not have major brand awareness and therefore rely on traffic coming to their site based on search relevance.

 W3C recommendations are royalty free and available to anyone.

You can find our more about validation and W3C standards at www.w3.org, or you can speak to the team at Organic Development on 0845 869 7654 .